For a golf company, the best way to show the legitimacy of your product is by professional golfers using it. PGA Tour players have the option of playing anything they want, so if they're using your product the consumer will assume it's a high-quality product.

KBS has hundreds of professionals around the world playing their equipment and the best way to get it in their hands is by having it on site at each tournament. This allows players to play and test the product at a moments notice. Having an equipment truck at each tour event, KBS cements itself as a legitimate brand in the golf world.

My job was to create a design that was large, loud and impactful.